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Top 5 Places to Get Your Game-Day Gear in the Treasure Valley
- Chase Parker
- Mar 30
- 4 min read
The Treasure Valley isn’t just a region, it’s a sports powerhouse fueled by the passion of Bronco Nation. Whether it’s the roar inside Albertsons Stadium, the flood of blue and orange down Broadway Avenue, or the dedication of fans who support Boise State through every season, one thing is clear: game-day pride in Boise and its surrounding cities is serious business.
If you're a die-hard Bronco, a multi-team loyalist, or just want to look the part on game day, finding the right gear matters. Here are the top five places in the Treasure Valley to get outfitted for game day, whether you’re headed to the tailgate, the stadium, or the watch party.
1. The Blue & Orange Store – The Holy Grail for Boise State Fans
Location: 350 N Milwaukee St, Boise, ID 83704 (inside Boise Towne Square Mall)
Website: theblueandorangestore.com
This isn’t just a store, it’s a shrine to Bronco Nation. Independently owned and immersed in Boise State culture, The Blue & Orange Store offers the most complete, curated, and regularly updated inventory of Boise State gear in the region. From Nike sideline apparel and Ashton Jeanty-branded items to tailgate accessories and autographed collectibles, this is where serious fans shop.
Why It Stands Out:
Exclusive focus on Boise State merchandise
Official partner brands: Nike, Columbia, Antigua, New Era, Zephyr, and more
Offers gear for the entire family—men’s, women’s, and youth lines
Seasonal drops, flash sales, and new arrivals timed around home games and major events.
Trusted by locals for great customer service and fan-first energy
Inside The Blue & Orange Store: Jerseys, hats, and blue-and-orange apparel line the walls during every season.
Pro Tip: The most popular items often sell out before game day. Follow their Instagram or sign up for alerts to get early access to drops and discounts.
Local MVP: The Blue & Orange Store
Independently owned. Fan-powered. Exclusive gear you won’t find anywhere else in the state.
2. Scheels – A Fan’s Paradise with a Massive Selection
Location: 700 S Wayfinder Ave, Meridian, ID 83642
Website: scheels.com
Scheels delivers one of the largest sports retail experiences in the state. From Boise State apparel to NFL, NBA, MLB, NHL, and NCAA gear, this store is ideal for fans of multiple teams. Its massive footprint includes athletic footwear, training gear, and a shopping experience that feels more like a sports complex than a traditional retail space.
Why It Stands Out:
Carries fan gear across all major professional and college leagues
Wide range of athletic shoes, performance gear, and casual apparel
Excellent in-store experience with family-friendly attractions and layout
Best For: Fans who want variety, premium brands, and a one-stop game-day shopping experience.
3. Pro Image Sports – Where True Fans Find Their Jerseys
Location: 350 N Milwaukee St, Boise, ID 83704
Website: proimagesports.com
Pro Image Sports is a locally connected store with a national reach, known especially for its collection of authentic jerseys and officially licensed team apparel. Whether you're looking for the latest NFL drop, a vintage NBA throwback, or limited-edition merch, this store is a must-visit for collectors and hardcore pro sports fans.
Why It Stands Out:
Deep inventory of NFL, NBA, MLB, and NHL jerseys and collectibles
Reliable source for throwbacks and harder-to-find pro sports styles
Operated by fans, for fans—with an emphasis on quality and authenticity
Best For: Jersey collectors and anyone looking to elevate their game-day fit beyond the college crowd.
4. Champs Sports – Sneakers and Streetwear for Game Day
Location: 350 N Milwaukee St, Boise, ID 83704
Website: champssports.com
Champs is the go-to for fans who want their game-day outfit to be more than just team colors, it’s about showing up with style. With a focus on athletic streetwear and top-tier sneaker brands, this store helps fans complete their look from head to toe.
Why It Stands Out:
Carries Nike, Adidas, Jordan, Puma, and other leading performance brands
Strong sneaker selection, including both athletic and casual styles
Ideal for fans who want modern, sport-inspired fashion
Best For: Sneakerheads and fans who see tailgate style as part of the game-day ritual.
5. Capz by Pro Image – The Best Hats in the Game
Location: 350 N Milwaukee St, Boise, ID 83704
Website: proimagesports.com
A perfect hat can elevate your entire game-day look, and Capz by Pro Image has the best selection in Boise. Specializing in fitteds, snapbacks, and custom designs, they carry limited-edition styles you won’t find in major retail chains.
Why It Stands Out:
Premier source for New Era caps and team-exclusive drops
Includes NFL, MLB, NBA, NHL, and Boise State headwear
Focused inventory and knowledgeable staff who understand collector culture
Best For: Fans who take their headwear seriously and want standout options.
Bonus Mention: The Campus Classic
Bronco Shop – The Official Boise State Campus Store
Location: Student Union Building, Boise State University
Website: broncoshop.com
For fans who want to shop directly from the university, the Bronco Shop offers official Boise State gear, alumni gifts, and university-branded apparel. It’s especially popular among students and campus visitors looking for authentic, school-supported merchandise.
Worth a Visit If: You’re on campus for a game or tour and want a classic, school-authorized option.
What do you think? Should the Bronco Shop crack the Top 5 next season? Let us know in the comments.
Final Word: Boise Fans Don't Play Around
Whether you're tailgating in the East Stadium lot, catching the game from a Boise grill or sports pub, or tuning in from Nampa, Meridian, or anywhere across the Valley, how you show your pride matters. The Treasure Valley is full of places to get outfitted the right way, but these five stores consistently deliver for fans who take game day seriously.
From curated BSU collections to national gear drops, these are the spots locals trust to bring the hype, the quality, and the passion.
Got a store we missed? A hidden gem fans should know about? We want to hear from you.
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